After attending Millennium Performing Arts, London, to train as an actor, Joanna stumbled across her first modelling job completely by accident. She was asked very last minute to attend a casting for 5 x British Hairdresser of the Year (Avant Garde) winner, Darren Ambrose at Wella Professionals, Marylebone and after agreeing to the contract, never looked back! Weeks later, Joanna was signed by London modelling agency, Oxygen, and shortly after took over her own career as a freelance model.

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In addition to working as an in house model for Wella for many years, Joanna has modelled for brands such as Toni & Guy, Wella Professionals, Sanrizz, Mahogany, Alphaparf, Evie Belle, Makin Jan Ma, Gabrielle Djanology and has represented brands such as Gymshark, Octane, Evo, Tom Ford, MAC at prestigious events and launches across the globe.

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Joanna now aims to work with brands who champion vegan lifestyle, sustainability and ethical practises and is a brand ambassador for Altar Ego Yoga.